Bobur Tea – Premium & Aromatic Tea for True Connoisseurs | Minim Design
Bobur Tea is a tea brand concept created in honor of the great commander and poet Zakhiriddin Muhammad Babur, who once conquered India. Today, many young people know little about Babur, and through this project we strive to awaken the interest of the younger generation in his life and contribution to culture.
1. Solution
Create a packaging design for three types of tea. The packaging should not only emphasize the connection with cultural heritage, but also offer an innovative solution.
Result
Three packaging concepts were developed, each illustrating scenes from Babur's life. The packaging is made with elements of stained glass, which lets in light. After using the tea, the packaging can be transformed into a decorative candlestick - this gives the packaging a "second life" and turns it into a functional decorative item. Thanks to this idea, the product becomes not just tea, but an art object that preserves the memory of Babur.
