Euro Food – Premium-Class Vegetables & Fruit Preserves | Minim Design
EURO FOOD TRADE is a company producing premium-class vegetable and fruit preserves in Uzbekistan using original home recipes. The company's products are widely represented in major cities of Russia, China and South Korea. In the context of rapidly growing competition, the company decided to update the design of the labels to emphasize the naturalness of the ingredients and highlight its products on store shelves.
1. Solution
Develop a new label design for a line of canned products that will meet modern standards and attract the attention of buyers. The concept should be consistent across all products in the line, reflecting the high quality and naturalness of the products.
We chose a classic and harmonious design, using rich colors and illustrations of vegetables and fruits. A single rural landscape background creates a sense of coziness and tradition, and accents on important characteristics, such as volume and caloric content, help buyers navigate the assortment faster.
Result
The new label design has been approved and will soon be on store shelves. The updated packaging is expected to attract even more customers, increase sales and strengthen the brand's positioning as a supplier of high-quality canned goods.
