Kenguru – Crunchy & Delicious Popcorn Packaging Design | Minim Design
Popcorn Packaging Design
To develop the popcorn packaging design, our team conducted market research and audience needs. People usually associate popcorn with movie theaters and watching movies. Therefore, when developing the character - a kangaroo (from the brand name), we took this connection into account.
1. Solution
The character we have depicted has a bright personality that will attract the attention of children and adults. It reflects the nature of the product - fun, attractive and super tasty. The 3D glasses on the character indicate that this is the best snack for watching a movie.
Result
Our design team made sure that the packaging looked bright and attractive. The color scheme is dominated by bright tones, which increases the attractiveness of the product on store shelves.
Our design is not only attractive, but also universal. We can use this character in the future when creating other products from the brand, such as chips, corn, etc. Each new product with the same bright character will be easily recognizable and will be able to attract even more customers.
