Rodnaya Derevnya – Premium Smoked Sausage Cheese for True Flavor Lovers | Minim Design
Create packaging for a new line of sausages and semi-smoked cheeses that will be sold in a popular local supermarket chain. The packaging must meet the high standards of supermarkets and attract the attention of customers.
1. Solution
We conducted a detailed analysis of the sausage cheese market, studying existing products and packaging. The cheese is produced strictly according to GOST, which has been in effect since the USSR, which for many symbolizes quality and reliability. We also took into account the region of production - the Jizzakh region, known for its developed cattle breeding, clean air and natural pastures. This became the basis for choosing the name and visual style of the packaging.
Result
Based on our research, we proposed the name "Rodnaya Derevnya", it immediately sets the mood for warmth and comfort, and also emphasizes the connection with the pure nature of Jizzakh. The packaging design turned out bright and memorable: a beautiful village girl in the foreground and traditional ornaments enhance the feeling of trust and commitment to good old traditions, bring simplicity and sincerity.
In the near future, "Rodnaya Derevnya" will decorate the shelves of the most popular supermarket chain. The new packaging does not just attract attention - it inspires confidence and emphasizes the high quality of the product.
