Safo – Crunchy Hazelnuts in Creamy Milk Chocolate Packaging Design | Minim Design

Safo is a brand that is entering two markets at the same time: Kazakhstan and Uzbekistan.

The brand's products are unique - traditional oriental sweets covered in milk chocolate.

  • Packaging design

1. Solution

The name of the product means “pure” and emphasizes that its ingredients are natural.

In the packaging design, we managed to reveal the contents of the product as much as possible, showing delicious nuts and dried fruits and showing how chocolate is poured over them. As soon as he sees the packaging, he wants to eat a person. This will lead to more purchases.

Result

By creating a realistic 3D model, we were able to show all the contents of the product in just one image. To make it easy for customers to navigate between products, we worked out different color codes for different flavors.

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