Shera Bodroq – Puffed Rice Snacks Packaging Design | Minim Design
The Shera Bodroq packaging conveys the lightness and airiness of the product through bright colors, a playful font, and a friendly sheep character. The design combines an aesthetic of purity and freshness, making the snack appealing to consumers.
1. Introduction
"Shera Bodrok" is a beloved treat that has left an unforgettable mark on the childhood memories of many. While the market has evolved, this name still holds a special place in people's hearts. As the saying goes, "An old faithful friend is better than two new ones," and our client decided to bring back this cherished classic—"Shera Bodrok"—in a fresh, modern form.
However, this time, the product is no longer made from corn, as it was before, but from rice. The challenge was: how do we breathe new life into a favorite delicacy?
2. Research
This product is made without oil, using a special frying technique that transforms the rice into an airy, light, and delicate texture—almost like a cloud. Since it is not fried in oil, this sweet treat is not only safe for children but even beneficial.
Through market research, we discovered that children are drawn not only to great taste but also to attractive, colorful packaging. The packaging should feature adorable characters that spark curiosity and bring joy. As the saying goes, "What pleases the eye is also sweet to the heart"—meaning that appearance directly influences purchasing decisions.
3. Solution
We designed a light, typographic logo in white, evoking a sense of carefree childhood nostalgia. Then, we introduced an endearing mascot—a snow-white, fluffy, and kind lamb, which became the symbol of the product.
The lamb’s soft, woolly coat represents the lightness and tenderness of the treat, as well as its warm, friendly, and child-friendly nature. Through this charming character, we show that "Shera Bodrok" is more than just a snack—it’s a little piece of kindness and joy.
Finally, we crafted the packaging in gentle shades of blue and yellow to emphasize the brand’s purity, lightness, and positive energy.
Result
This classic childhood treat has been reimagined with a new taste and a modern look. With its fresh design, sweet puffed rice stands out on store shelves, instantly capturing customers' attention.
We are delighted that through the revamped brand and unique design, "Shera Bodrok" has returned as a nostalgic delight, filled with warmth and childhood memories.
