Pokiza
Cooperation with a neighboring country
The next customer is the Pokiza brand, a top 3 sausage producer in the domestic market of Tajikistan.
1. Solution
We developed packaging designs for a total of 26 product types in three areas: semi-smoked, boiled sausages and hot dogs.
We worked with an individual approach for each product line, creating a unique image that reflects the sights of Tajikistan as a background and brand identity.
Result
When sausage products are cut and sold, the part with the label may come off, leaving the part without the inscription. In this case, the problem may arise that sellers do not know which brand the sausage belongs to. We have solved this problem by placing the brand identity and name along the length of the package.
To make it easier for consumers to understand the composition of the product, we have included images of the corresponding livestock on each package.
The newly designed packaging will allow the brand to gain a stronger position in the market.
