Potto
Potto
The naming had to sound childishly joyful, memorable and easy to pronounce for the entire population of Uzbekistan.
1. Solution
In the end, we came to the conclusion that the naming Potto would perfectly solve our problem, while at the same time referring to the product mascot - a hippopotamus, who always wears Potto diapers.
Result
The overall visual style of the product was made in a child-friendly form, using complementary pastel colors, for a more pleasant and calm perception by the child audience.
