Pukki
Name of water product with fennel
Task: to choose a clear name for the product taking into account its naturalness and use for babies.
Found name: Pukki
1. Solution
Linguistic analysis:
The word "puk" is used in Russian mainly in two meanings: 1) as an imitative word meaning the release of gas; 2) in the sense of a bundle, wrapper.
The affix -ki does not carry the same meaning, but somehow softens the pronunciation, forming a diminutive form of the name.
Result
Explanation of the name:
1. Newborn babies often experience abdominal restlessness and constipation. As a result, the baby cries and becomes restless. At such times, mothers are usually reluctant to remove the accumulated air or discharge from the abdominal cavity. Because the baby calms down when he has a bowel movement.
The product offered by the company is fennel water, popularly known as "dill water". This natural remedy alleviates the same problems in children. We also came up with the name Pukki as a reference to the fact that the baby feels relief when exhaling excess air.
2. The word "fart" can also be understood in a figurative sense: if you untie the ligaments and knots in the ventricles, the pain will disappear on its own. For this, the Pukki tool comes to the rescue.
