Wavio
Task: to develop a name, logo and packaging design for a new brand of sanitary pads.
Before starting work, we studied the product itself and identified its advantages among other competitors. We studied the offer of competitors and the main buyers of the product.
1. Solution
We did it in the following order:
Step 1 — Analysis — highlighting the current position of the product and its advantages over other competitors.
Step 2 — Studying the main buyers of the product (what factors cause the purchase and what motivates them).
Stage 3 — Developing a technical task for the label design to form the visual communication task.
During the study, we found out that hygienic cotton swabs are widely used cleaning products in our everyday life. The main consumers of cosmetics are women, and small children are used for personal care. There are many suppliers of such tools on the market. To stand out among them, it was necessary to create an easy-to-remember name in the minds of the buyer and attractive packaging.
Result
We liked the word "wavio" in the name. We chose this name based on the wavy shape of the cotton fiber, i.e. the English word "wave". As a logo, we expressed the name itself in a style that suits the main SA.
We also took a creative approach to the packaging design. As a corporate identity, we showed the main product, a cotton swab, in an enlarged form. We decorated it with an image of leaves and branches of a cotton plant. Also, based on the fact that buyers are mainly women, we highlighted the useful aspects of the product using bright and aesthetic colors. As a result, we developed a design that stands out from the competition.
The rating is up to you!
