Zelish

Name: Zelish

After market research and consumer demand analysis, we came up with a proposal to name the brand after a bright and memorable character. The hero had to represent the target audience with his name, appearance and character. As a result, we put forward the name "Zelish".

"Zelish" is a name of Turkish origin, but is also found among Uzbek girls. Its meaning is "little girl", "younger girl". Usually, younger girls are courageous, cheerful and cheerful.

In addition, the name "Zelish" rhymes with words such as Paris, Zephyr, Baby.

We suggested this name to the client after checking it with the Intellectual Property Agency and finding it empty.

Character and packaging design:

Packaging design is of particular importance when selling confectionery products. The brighter the packaging on the shelves, the more it stands out from other packages and the more likely it is that the product will be purchased.

The brightness of the packaging expresses the brand's position and prevents it from disappearing in the competitive market. We used an illustration of a special character - a cute Uzbek girl - to express brightness. And the shiny packaging further emphasizes the bright colors. In addition, we presented the packaging in different color variations.