Our works

Lately, we often hear people say that "buyers are leaving Urikzor, wholesale markets are dying." The reality is that consumers are shifting online (to Uzum and other marketplaces). Entrepreneurs who noticed this offline market "squeeze" in time have already adapted to the new wave. One of such forward-thinking clients is the Garnet brand.

Delicious sausages with warm bread go perfectly with morning tea, don't they? But when you walk into a supermarket and head to the meat department, you see that every brand on the shelves is trying its best to grab the buyer's attention: some add bright decorations, others paint the entire packaging in a flashy color, and some use various ornaments to stand out. However, sometimes you don't need to speak loudly to attract attention.

Dekat, a company that knows the freon market inside out and has been in the business for 12 years, has taken a major step in its development. Instead of simply importing products, they decided to create their own private label. Their main target audience is technicians. MINIM agency was tasked with successfully introducing this new brand to the market and developing a comprehensive solution that would earn the technicians' trust.

Entering the market with a new product is like knocking on the door of a massive, highly competitive arena. How buyers welcome you largely depends on your "clothes" — in other words, your packaging design. Our next client at the MINIM agency was quite young, but an incredibly ambitious entrepreneur with massive goals. He intended to enter the FMCG (Fast-Moving Consumer Goods) market with a brand-new label — Nur&Garden. Our task was clear and concise: not just to draw a pretty design, but to use the right visual solutions to open the doors to new markets and opportunities for this young brand!

You have exactly 3 seconds to grab a child's attention at the store shelf—just enough time for the eye to see and the brain to process the image. Now, ask yourself: does a kid care about a boring logo slapped in the center or a long paragraph about the product's health benefits? Absolutely not! So, what do they actually want? The answer lies in the packaging design for the "Mikki Crispy" brand, developed by MINIM agency.

Translating the brand's 23-year history into modern visual language and an open communication strategy with the customer.

Today you innovate — or you get pushed off the shelf! A shopper spends only 3–5 seconds choosing a product at the shelf. If your product doesn’t capture attention, there will be no purchase.