Our works

Entering the market with a new product is like knocking on the door of a massive, highly competitive arena. How buyers welcome you largely depends on your "clothes" — in other words, your packaging design. Our next client at the MINIM agency was quite young, but an incredibly ambitious entrepreneur with massive goals. He intended to enter the FMCG (Fast-Moving Consumer Goods) market with a brand-new label — Nur&Garden. Our task was clear and concise: not just to draw a pretty design, but to use the right visual solutions to open the doors to new markets and opportunities for this young brand!

In the world of design and branding, there is an unspoken golden rule: the more a client interferes with the process and micromanages like an “overseer,” the worse the final result turns out. At MINIM agency, we deeply respect all our clients and listen to their opinions, but there are some with whom working is an absolute pleasure. These are the leaders who completely hand over the “steering wheel” to the specialists, giving them total creative freedom. The owners of the Basma (Airport Icecream) brand are exactly this kind of rare and highly cherished client.

You have exactly 3 seconds to grab a child's attention at the store shelf—just enough time for the eye to see and the brain to process the image. Now, ask yourself: does a kid care about a boring logo slapped in the center or a long paragraph about the product's health benefits? Absolutely not! So, what do they actually want? The answer lies in the packaging design for the "Mikki Crispy" brand, developed by MINIM agency.

Translating the brand's 23-year history into modern visual language and an open communication strategy with the customer.

Today you innovate — or you get pushed off the shelf! A shopper spends only 3–5 seconds choosing a product at the shelf. If your product doesn’t capture attention, there will be no purchase.

Name, logo, and competitive packaging design developed within 2 weeks for an MVP product launch.