7Fitness — Branding and Identity for a Sports Equipment Company
7Fitness — a new company engaged in the distribution of sports equipment. The brand philosophy — «One goal, seven directions», which covers the same 7 directions (fitness clubs, health centers, home fitness, etc.).
1. Task
According to the client's wishes, the logo should be simple and minimalistic, like the logos of Nike, Adidas and Apple. At the same time, it was important that it be associated with the number 7, which represents the 7 main areas of focus of the brand, and depict constant movement and development.
2. Solution
We have developed a logo that expresses the brand philosophy. The graphic element of the logo is an abstract shape: it can be interpreted as a "big" sign, a shadow, or a treadmill. All of this symbolizes constant movement forward, the desire for development, and the achievement of goals.
Result
The 7Fitness brand has successfully launched, has established partnerships with several fitness clubs, and continues to increase its market share. The client was pleased with the work of our agency and gave positive feedback on our cooperation.
