Azzir: Sales-Driven Packaging Design for Spices
Spices – give food a special taste and aroma. According to the classification proposed by V. V. Pokhlebkin, spices are divided into 3 groups: classic or exotic spices and local spices. Azzir has a collection of almost all types of spices.
1. Solution
The design had to be as diverse as the spices. The main thing is to convey the smell of the food on the package to the customers. In this way, we can make the food taste better with this spice. We used small manipulation details in the package until it reflected a real live scene.
Result
Our design is focused on the main target audience of the product - housewives. Based on their views and opinions, we prepared the packaging.
High-quality branding allowed Azzir to increase the range from 4 types of spices to 160 types in a year, and the product was sold only by display on the shelves. Today, the brand is sold throughout Uzbekistan and has already entered the markets of Russia and Kyrgyzstan.
