Selva — Vacuum Cleaner Packaging Design

The objective was to design packaging for the SELVA vacuum cleaner line that:

• communicates technological reliability and performance
• stands out among visually overloaded competitor packaging
• simplifies quick understanding of key specifications in retail environments
• positions the brand as modern and high-quality

An additional challenge was maintaining a balance between premium perception and mass accessibility — the packaging needed to perform effectively both in electronics retail chains and e-commerce.

Category analysis revealed several common issues:

• overloaded packaging filled with excessive unstructured information
• visual noise preventing fast understanding of product benefits
• insufficient focus on the product itself
• weak brand identity across competitors

Consumers typically make quick decisions based on:

• visual cleanliness
• clarity of specifications
• perceived reliability
• realistic product presentation

This shaped the strategy: clean design = technological perception = trust.

The design is built around the concept of Ultra Cleaning as a visual metaphor for purity and technological precision.

Key design decisions:

• minimalist composition enhancing premium perception
• large realistic renders emphasizing form, ergonomics, and build quality
• a clean white background expressing purity with red accents guiding attention
• an icon-based feature system improving information accessibility
• strong brand architecture through the SELVA logo
• a balanced premium look suitable for a wide consumer audience

The final packaging:

• increases perceived product value
• improves visibility in electronics retail environments
• creates a sense of reliability and modern performance
• simplifies communication of key advantages
• establishes a scalable and consistent visual identity

SELVA received packaging that functions as a powerful sales tool — attracting attention, reducing hesitation, and strengthening brand trust.