Temiz: Design Concept for Mineral Water
Design for drinking mineral water
The products are manufactured mainly for the city of Tashkent and the territory of Uzbekistan as a whole. The launch of a new product on the market contributes to the creation of a competitive environment.
1. Solution
As always, we started our work with market research and marketing analysis. As a result of the studies, we provided the client with a unified design concept.
It was important that both the name and the packaging of the product embodied purity and freshness. That is why we suggested the name "Temiz" for the new water brand. This word in Turkish means "purity", "freshness". This name perfectly conveys the essence of the product.
It was time for the container model - an original 20-liter container model was developed. World experience was taken as a basis.
Result
A business cannot develop without a logo, so we paid special attention to the logo. The logo is made in a text style and depicts the name "temiz".
We can see the connection between the water theme and the logo in the example of the letter "e". Inside this letter there is a silhouette of a drop, which symbolizes water, purity and freshness.
It is known that human health depends on the quality of drinking water. Sources of clean fresh drinking water are mainly mountainous areas. We showed this in the overall identity as an element of the pattern.
As a result, we got aesthetically attractive packaging and its design, which used elements and colors that are pleasing to the eye.
