Toshkent Choy – Ice Tea Packaging Design
Packaging design and logo for the soft drink “Toshkent choy”.
The product has two flavors - forest berries and peach, both flavors have two types: with black and green tea extract.
1. Solution
The logo was developed taking into account the stylistic features of the product theme, which makes the packaging unique and helps to immediately recognize the product among others on the shelves.
The image of juicy fruits on the packaging perfectly conveys the variety of product flavors. This will allow consumers to immediately see what flavor the drink has. This is important in order to attract interest and whet the appetite.
Result
Disintegrating drops of a soft drink against the background of the packaging is a great way to visually convey the refreshing and cooling effect of the drink. This element adds dynamism and emphasizes the unique properties of the product.
This combination of design elements makes the packaging attractive and recognizable, which is important for a successful market entry and attracting the target audience.
