T’SU — Packaging Adaptation for Gold-Particle Water
Packaging adaptation for T•Su golden water product
T•Su product was previously produced only in 0.5 and 0.7 l volumes. Considering the demand for smaller packaging in the market, the client approached us to adapt the existing design.
1. Solution
Since the product has already established itself in the market and has reached brand status, it was important to maintain the existing identity when developing the new 330 mm packaging design.
Result
This product is enriched with pure gold particles, micro and macro elements, and is produced mainly for the premium segment. As a result of analysis and research, we decided to present the packaging in the form of a precious crystal with rich facets. Crystal water gave a sense of purity and high prestige to the product.
At the same time, taking into account the increased brand awareness, we made the logo on the label larger. This allows it to stand out among other products on the shelves.
