Sitorai Mokhi Khosa — Premium Mineral Water Packaging Design
Sitorai Mokhi Khosa translates from Tajik as “a rare star beside the moon.” It is also the name of the historic palace complex in Bukhara.
This natural mineral water originates in Bukhara, drawn from a source 1,150 metres underground and containing 38 minerals. Its positioning is not the refrigerator shelf, but the prestige table: business negotiations, official receptions and wedding dastarkhans.
1. Challenge
The task was to transform the name and architectural heritage of the Sitorai Mokhi Khosa Palace into a coherent visual system, rather than simply borrowing its ornamental motifs.
The product’s gift-worthy character was not a secondary effect but a direct part of the brief: it had to be something one would be proud to place in front of guests or present to a business partner.
2. Solution
We selected a specific architectural module — the eight-pointed “yulduz” star, a fundamental element of the palace’s Islamic tile decoration — and carried its geometry through three key brand touchpoints: the logo, where a crescent arc meets an X-shaped star; the bottle cap; and the form of the glass vessels designed for the table.
The turquoise colour was taken directly from the majolica tiles of the palace. The medallion on the label features the silhouette of the historic building together with the year associated with the source.
A limited series of four glass vessels forms an eight-pointed star when viewed from above. This composition became one of the brand’s signature images for photography and presentation materials.
Results
The faceted bottle glass works like a prism: under light, the turquoise colour flashes and shifts in tone, echoing the reflections found on the palace tiles from which the palette was derived.
Viewed from above, the four vessels of the limited series come together to form the eight-pointed yulduz star. The shape reveals itself from only one viewpoint — it has to be discovered rather than simply seen.
The label features a medallion with the silhouette of the historic building and the year of the source, designed to resemble an authentic seal rather than a decorative stamp.
The three line extensions — 250 / 750 ml formats and the collectible object series — are united by a single geometry and colour palette.
