Power Horse — Design for an energy drink
Among our past works, there are quite a few interesting and large-scale projects. One of them is the design we created for the Power Horse brand.
1. Task
Power Horse is not just another energy drink, but the Official Energy Drink of the legendary English football club Manchester City. At that time, local distributors approached us with the goal of making a huge impact with this world-famous global collaboration in the Uzbekistan market. Our task was to take the ready-made global brand identity and adapt its drive for commercial coolers and various merch.
Solution
Working with strict world-class guidelines is both a responsibility and a matter of pride for a creator. To convey speed, power, and a championship spirit in the design, we used sharp diagonal lines and a combination of red and white colors.
- As the main feature, we placed emotion-filled photos of Man City stars like Kevin De Bruyne, Sergio Agüero, and Leroy Sané.
- We added a giant, ice-cold Power Horse can as a key visual element.
- In the upper part, next to the players, we boldly featured the slogan “Unstoppable Together”.
- On the bottom panel, we placed the slogan “Only energy you need”.
Furthermore, to ensure the design didn’t look plain, we integrated the global slogans naturally into the overall composition while preserving the brand’s global visual identity.
In short, we developed for the distributors not just the design for beverage cooling equipment, but a real marketing magnet that doesn’t get lost among the thousands of colorful items in a supermarket and attracts the buyer from afar.
