Noorly: Naming, Logo, and Packaging Design for Fruit Jams
Serguyosh Uzbekistan is famous for its fruits.
The delights of this land are made to taste so delicious that the juice bursts the tongue, enjoying the warmth of the sun. In order to preserve this taste regardless of the season, our entrepreneur has established the production of fruit jams and jams. The Minim team was tasked with developing the name, logo and packaging design for the new business brand.
1. Task
For the new production of fruit jams and preserves, it was necessary to develop naming, logo design, and packaging design. The goal was to create a brand that preserves and conveys the taste and sunny warmth of Uzbekistan while remaining attractive to both local and international consumers.
2. Solution
The design is built around bright, natural fruit visuals — ripe fruits surrounding the jar to create a sense of freshness “straight from the tree.” The top part features a rich fruit composition, while the bottom presents a calm rural landscape that emphasizes the product’s natural origin. The large, textured, handcrafted-style typography highlights the natural and homemade character of the jam. The orange lid adds warmth and enhances the flavor-oriented visual impression. Altogether, the design creates a perception of farm-fresh, natural quality.
Result
The Noorly brand received a strong, sunny identity that effectively communicates naturalness and regional authenticity. The success of the design is supported by international recognition from World Brand Design and Packaging of the World, demonstrating the high level of packaging craftsmanship.
