Lattico – Brand Identity & Packaging Design for Dairy Products

On store shelves, dairy products often appear as a monotonous river of standard, similar labels. How does one break out of this visual noise and declare, "We are different"? For Lattico, the ultimate goal was to create not just packaging, but a manifesto that would explain why their dairy products possess such exceptional taste and quality.

We immersed ourselves in studying Lattico's unique values. The central fact became our key discovery: Lattico cows are music aficionados. They listen to music (classical symphonies and jazz), and this keeps them in a state of complete contentment and bliss. The consequence? Zero stress, and, as scientifically proven, milk of incredibly high quality with a gentle, rich flavor.

If the product is inspired by musical melodies, the brand must reflect that. This is not just dairy; this is the "Music of Taste." Our task, as the Minim agency, was to make this musical theme visually tangible.

We took a bold leap: we translated the flavors and aromas into musical genres, and the packaging into a concert poster.

• The Hero: The brand's signature character, a cow-musician, was chosen as the central element. The cow’s pose, the instrument it plays, its appearance, and its mood on the packaging instantly communicate the character of the flavor. This is not just a drawing; it is, metaphorically, the true soloist of the Lattico orchestra.
• Musical Nomenclature: We assigned a unique musical name to each flavor. Thus, “Cherry Melody,” “Peach Jazz,” “Strawberry Symphony,” and “Cacao Harmony” became not just flavors, but distinct musical compositions within the brand’s lineup.

We transformed the ordinary product line into a musical anthology. The packaging ceased to be a static container; it began to dance, play music, and tell the story of the harmony that underpins Lattico's exceptional taste.

Following the launch of production, the new packaging design quickly gained the trust of customers and the public, which served as a direct confirmation of the design's effectiveness. The project also received high recognition on the professional stage: it participated in TAF25 (Tashkent Advertising Festival 2025)—the largest event in the field of advertising and creative work in Central Asia.