Rash Milk – Dairy Products Packaging Design
One of the key tools for brand recognition is a mascot – a character that makes a product unique, distinguishes it from competitors and inspires trust in consumers.
1. Solution
For the Rash Milk butter and sour cream product line, we developed a unique character – a girl. The initial stage of the work consisted of creating a sketch of the mascot, after which it was transferred to digital format. The design is complemented by various objects and a background image of pure nature, which emphasizes the naturalness of the product.
Result
For the sour cream product, in addition to the image of the girl, a figure of a cow was added. This not only emphasizes that the product is dairy, but also strengthens the association with naturalness and quality.
Work on this project began in September 2023 and was approved in October of the same year.
