Rumiya: Packaging Design for Premium Cheeses
Rumiya is a dairy, smoked and cream cheese made from the best milk. It is intended for premium segment consumers.
1. Solution
The visual code of the product is made in the style of an oriental miniature, its main character is a girl caring for a calf.
This image contains a symbol that indicates the naturalness of the product - usually on farms where natural cheese is produced, calves often do not have enough mother's milk, because this milk is used to make cheese.
Result
Every detail in the illustration is hand-drawn, and hundreds of miniatures were studied to create the final image.
Each type of product is painted in a corresponding color so that the buyer can easily choose the cheese he needs.
The name of the product also refers to the history of the origin of the cheese - the word Rumiya comes from the Uzbek interpretation of the name of the city of Rome, because it was in Rome that cheese production was first established.
From a business point of view, this name also has its advantages - Arabic phonetic names in Uzbekistan have proven themselves very effective in the premium and mass segments in recent years.
