Bovard Pharmaceutical – Pharmaceutical Packaging Design

Based on the pharmaceutical company's trust in health, we settled on the name Bovard, from the word "Bovar" meaning "trust". Based on the company's values, we used the infinity symbol as the logo symbol in the identity.

To implement the packaging design project, we first analyzed the market for such products. The analysis showed that most packaging designs used images of human organs. This is unpleasant for both the consumer and the doctor who prescribes it. Understanding this, we approached the new packaging differently and abstracted the action of each product from its pharmacological properties. As a result, an aesthetic and premium packaging design was developed.