Doctor Ali — Packaging Design for a Health Elixir

The brand Doctor Ali approached us with the challenge of designing packaging for a new product — the health elixir “Alibobo X.O.” The key objectives were:

• introduce a “2-in-1” format (two bottles in one pack);
• emphasize the natural and premium qualities of the product;
• ensure convenience in transportation;
• elevate the packaging to the level of a stylish accessory — one that people would proudly carry and display, similar to a Red Bull can.

We thoroughly studied the elixir Alibobo X.O. — a natural detox remedy that:

• strengthens the immune system,
• cleanses the body of toxins,
• supports the heart, liver, and kidneys,
• improves digestion and circulation,
• reduces stress, normalizes sleep, and enhances vision.

The packaging needed to highlight these health values and create an immediate sense of wellness.

We also analyzed the detox elixir and functional beverage market:

• Some brands completely hide the bottle, removing the chance to make a strong first impression.
• Others sell the product without packaging, stripping it of premium appeal.

Conclusion: The balance had to be found between product visibility and premium perception.

We developed packaging that combined aesthetics with functionality:

• windows to showcase the natural color of the drink and the elegant bottle shape;
• deep green background with gold embossing to convey health, energy, and premium quality;
• corrugated cardboard structure for both expressiveness and strength, with reduced material usage;
• ergonomic handle turning the box into a stylish accessory that people want to carry openly;
• highlighted product values (immunity, harmony, organic, energy, etc.) printed on the package, building consumer trust before purchase.

Alibobo X.O. received packaging that not only protects but also acts as a sales tool. Thanks to this solution, the elixir is now perceived as a premium health balm — a product people are proud to display, reflecting a choice for natural well-being.

For the client, the packaging proved doubly beneficial: material consumption was optimized, and the “2-in-1” format became a convenient, marketable feature.