Lovit: Creative Packaging Design for Contraceptives

In our country, many perceive the topic of intimacy as something forbidden, and they prefer not to talk about such means of protection. However, even from a religious point of view, the use of such means as a method of contraception against unwanted pregnancy is supported if there is a medical need or risk of contracting diseases. The main thing is that their use should be by mutual consent of the spouses.

When developing the design, the behavior of its customers, i.e. men, was studied. The result was a unique and attractive packaging design, which depicts various animals.

These images, first of all, symbolize the different characters of men. On the other hand, when buying these products in pharmacies, men may say not the name of the product itself, but the name of the animal characters depicted on the packaging. Thus, we saved men from feeling awkward in such a situation.