Ezo: Branding and Packaging Design for Laundry Detergent
We created full branding for Ezo laundry detergent — including naming, logo, and packaging design. Bright colors, clear illustrations, and strong product benefit highlights helped the brand quickly earn consumer trust in Uzbekistan.
1. Solution
Task
Our task is to develop branding for a new product, which includes naming, logo and packaging design. The main focus should be on the design to attract the attention of the target audience, to stand out more than competitors' products.
Result
Packaging Design
We used bright blue, green and red colors in the packaging design. The product features and benefits were highlighted with clear texts and illustrations.
Result
As a result, the product in the new design stood out among local brands with its brightness. In a short time, the product won the trust of many consumers and acquired its loyal customers.
