Sunlight: Disposable Floor Wipes Packaging Design

A clean home is not just about comfort—it’s a necessity. Especially when it comes to convenient and effective cleaning products. One such product is disposable alcohol-based floor wipes from the well-known Sunlight brand. Designed for use with a mop, each wipe is sufficient to clean up to four rooms at once, making them incredibly practical.

Our challenge was to create a packaging design for this new product that would seamlessly fit into the Sunlight lineup while immediately making it clear that these are floor wipes. It was crucial to maintain the brand’s signature style while emphasizing the product’s unique features.

We conducted market research, analyzed competitor packaging, and identified key design elements that help users quickly recognize a product’s purpose. The goal was to highlight ease of use and showcase this product as a reliable cleaning assistant.

The packaging concept we developed effectively communicates the essence of the product. While maintaining Sunlight’s corporate style, we incorporated elements that enhance clarity and usability:

A strong visual emphasis on the fact that these are floor wipes.
A modern design that aligns with the Sunlight product line while standing out among other items.
Simplicity and clarity—all unique selling points (USPs) are clearly stated, making it immediately apparent that this is an efficient and convenient cleaning solution.

The final packaging design is eye-catching, easy to read, and fully aligned with Sunlight’s brand philosophy. Now, consumers can instantly recognize that this is more than just a pack of wipes—it’s a well-designed tool for maintaining a clean home.