Sometimes a client doesn’t need hundreds of pages of marketing analysis or long-term strategy decks. Sometimes they need a fast, precise tool to enter the market and compete.

Our client was preparing to launch a new ice cream line as an MVP. We had:

• An empty container sourced from China
• A tight two-week deadline

The objective was clear:

• Create a brand name
• Develop a logo
• Design packaging that would clearly differentiate the product from the market leader “Shin-Line” and other competitors

Due to time constraints, we prioritized hands-on shelf research over theoretical analysis. The real insights were found directly in retail freezers.

• Shelf Analysis
  • Most competitors used visually similar, outdated design approaches
  • Even established brands lacked freshness and strong visual contrast
  • The category suffered from visual uniformity
• Differentiation Strategy
  • The packaging had to capture attention instantly when the freezer door opened
  • No complex philosophy — just bold visual clarity
  • Bright colors and dynamic patterns became the core visual tools

We applied an “Express Design” method: no excess, maximum impact, fully professional execution.

• Naming — Strategy Born from Constraints
  • The initial idea was “Sunday” — symbolizing relaxation and sunshine
  • The name was unavailable
  • We pivoted to “Monday”
  • Psychologically, Monday is perceived as the hardest day of the week
  • We turned this into a brand concept: “Start your heavy Monday with light and delicious ice cream.”
  • The name evolved into a short, memorable brand with emotional character
• Visual Identity
  • Logo
    • Modern, clean, highly readable typography
    • Graphic elements inspired by flowing topping textures
  • Color System
    • High-contrast, appetizing colors for Pistachio and Vanilla variants
    • Clear SKU differentiation
    • Strong shelf visibility against competitors including “Shin-Line”

• A complete brand created in 14 days
• A product transformed from “unnamed” to market-ready
• Packaging that cuts through retail noise
• A confident MVP launch platform

“MONDAY” proves that even with limited resources, a professional and competitive brand can be built.

Now Monday can finally be sweet.