Butcher: Packaging and Logo Design for Meat Semi-Finished Products

To begin with, the logo became the embodiment of strength and energy. We successfully incorporated visual elements that inspire masculinity and professionalism. The main focal point of the logo became two kitchen knives, their sharpness and relief expressively convey the nature of the product. And the majestic brand name "Butcher" shifted to the center of the logo, adding sophistication and framing a familiar association.

As for the packaging, our team created it with close attention to detail. The container with a transparent lid is the perfect choice, allowing consumers to immediately assess the quality and freshness of the product. The iconography of the packaging was specially designed with simplicity and information in mind. Customers will be able to clearly see what part of the cow they are buying, which is important for an informed choice and confidence in the product.

Every detail is thought out so that the packaging is intuitive for the consumer and reflects the essence of the product as much as possible. Thanks to this, our packaging has become an effective tool in attracting attention and increasing sales.

Currently, Butcher meat sales have increased several times. This indicates that our design was successful and caused a positive reaction among consumers. We are very happy that we were able to contribute to the success of this brand and are proud of this result.