Raz-Dva i Gotovo
Naming for a company producing semi-finished products
Task: find a name that emphasizes the advantage of semi-finished products in saving time.
Found name: One-two and done!
1. Solution
Explanation of the name:
The most valuable resource in the modern world is time. Therefore, we try to value every moment of it, we need everything that allows us to save time.
This is the main feature of the enterprise that produces semi-finished products such as pelmeni, cutlets, meatballs, somsa - speed and time saving are its unique selling proposition (USP). The name we came up with was liked by the client because it implied that the food would be ready in a couple of simple steps and in the blink of an eye.
Result
During negotiations with the customer, it became clear that the product is mainly offered for the Navoi region market. In the Navoi region, the Russian-speaking population is the majority. That is why we decided to choose a Russian name. But it uses such words that even people who do not know Russian can understand the meaning of the name - "One-two and done!"
