Raz-Dva i Gotovo!
Name of a company that produces semi-finished products
Task: Find a name that emphasizes the time-saving advantage of semi-finished products.
Name found: One-two and done!
1. Explanation of the name
The most valuable resource in the modern world is time. That's why we try to appreciate every minute, which allows us to save time.
Result
This is the main aspect of the enterprise, which produces semi-finished products such as dumplings, cutlets, meatballs, samsa - speed and time saving are its unique selling proposition (USP). The customer liked the name we proposed, because it implied that the dish would be ready in a few simple steps and in the blink of an eye.
During negotiations with the customer, it became clear that the product was offered mainly for the Navoi region market. The Russian-speaking population in Navoi region is the majority. That is why we decided to choose a Russian name. But it uses such words that even those who do not know Russian can understand the meaning of the name - “ One or two and it's done!”
