Pompik – Corn Sticks Packaging Design
A product popular among its local audience needed to be launched on the Russian market so that the new consumer would also willingly accept the brand and make it part of their daily diet.
Result
Having studied the audience of the new market, we developed a mascot in the anime style to attract attention and position our product as something new, interesting and evoking a desire to try and evaluate. The product, popular in the Uzbek market, was successfully launched in Russia and Tajikistan.
