Spich: Full Branding for Chips — from Naming to Packaging
You are probably wondering what the relationship between speech and chips could be. If you read the article to the end, you will find out.
1. Solution
An entrepreneur involved in the production of chips approached us with a request to provide naming and packaging design services. The task was to develop an original and distinctive solution.
Result
When choosing the name, we paid attention to both the meaning and the values of the company. As a result, we proposed the name Spich. Spich is a reverse reading of the word "chips". This name hints at the fact that Spich can completely change the consumer's idea of the taste of chips.
In addition, in English pronunciation, the word Speach is associated with speech on stage or in a circle. This emphasizes that chips become even tastier when enjoyed in the company of loved ones.
Based on the naming, we used an abstract image of sound waves. The variety of flavors was shown through illustrations. The result is a bold, but at the same time aesthetic and minimalist design that stands out from the competition thanks to the packaging. Our analysis showed that this product stands out from the competition thanks to its packaging design.
