Yello: Naming and Packaging Design for Kids’ Crackers and Chips
Task: Come up with a name for the brand, make a logo and prepare a competitive design.
Solution: It is often difficult to persuade our children to go to kindergarten. This makes parents not come to work on time.
1. Solution
When designing the Yello crackers, the main focus was on solving the problem of this segment.
Since the main task of Yello is to hunt, find a way to please and please (not to fill the belly), we recommended to reduce the size of our "bribes" and ensure that they are at prices that support the 25 gr. . wallet.
Result
The reason why we chose the Yello brand is that our future products are chips and crackers, and one of their common qualities is the color yellow. Also, the word yellow is easy to pronounce and easy to remember because it is a familiar name. This is very important when buying back. We used the slogan "Hello Yello" for the first contact (contact) with the Yello brand consumer.
We gave the design a unique variety and character by using biting characters aimed at hunting children.
