Sunfest
SunFest Sunflower Seeds
This time the client came with a ready-made naming, and we were tasked with making a unique and attractive design for the packaging for the seeds.
1. Solution
Our team started the design development by creating a mascot. A mascot is a character that helps create a memorable image and make a product recognizable. It can also convey the meanings and characteristics of a brand.
In this case, we took the name SunFest, which is associated with Latin America and sunny beaches, so we decided to draw a character in the form of a Latin American, but in the form of a seed itself.
Result
To add extra brightness and emotion to our design, we used background details to depict the mascot on a sunny beach.
We paid special attention to the image of the seed itself with the kernel to demonstrate to the consumer what exactly he is buying. And the soft pastel colors that we used help to stand out from the competition and emphasize the light mood of the product.
Take a look at our work and judge it for yourself!
