Selva — Vacuum Cleaner Packaging Design
Selva – Vacuum Cleaner Packaging Focused on Technology and Clarity
1. Task
Key considerations included:
- Vacuum cleaners have complex features such as filtration, power, and motor functions—all of which needed to be communicated simply and clearly.
- Packaging is the customer’s first interaction; it must effectively "sell" the product.
- The design had to appeal equally to end-users and retail partners.
2. Research
We studied competitors' packaging designs and noticed a common pattern: many boxes appeared dull and cheap, failing to visually build trust or clearly communicate the product’s value. Brands investing in clear, visually appealing designs instantly stood out. These products attract more attention and sell significantly better, especially in offline retail environments, where packaging is the primary communication tool with customers.
Our key insights:- Color and composition are critical (up to 85% of customers rely on visual cues).
- Icons are read faster and build more trust than lengthy text descriptions.
- Premium visual appearance directly translates to consumer confidence.
3. Solution
- A purple package symbolizing cleanliness and softness.
- A dark-gray package reflecting power and technological sophistication.
Icons are accompanied by explanations in two languages. The packaging’s side panels include diagrams illustrating the vacuum’s structure and components. This approach simplifies understanding, removes doubts, and accelerates purchasing decisions.
Packaging materials were also strategically selected. We used dense cardboard with matte lamination and selective glossy finishes (for images and logos), enhancing premium perception and protecting the product. Internally, components are compactly and securely placed, ensuring safety and stability—crucial for appliances.
Result
From the first days, the product achieved strong sales. Consumers quickly understand product benefits directly from the packaging, reducing the need for detailed inquiries. This streamlined the sales process, benefiting both consumers and salespeople.
Retail partners have noted that Selva’s packaging looks more premium and modern than competitors', making it easier to secure shelf space and accelerate product promotion.
