Essentuki: Premium Water Packaging Design for the Uzbekistan Market
The "Essentuki" packaging design was adapted for the Uzbekistan market in a Private Label format. Solution: gold lines, debossing effect, preservation of traditions, and integration of the "Good by Goodness" (Dobro Dobrom) logo to enhance premium quality and trust.
1. Task
Task
The Russian brand “Essentuki,” distributed by Dobro Dobrom, entered the Uzbek market in the format of a private label. Despite its recognition in Russia, the new market required:
• adaptation of the visual style to local expectations
• clear differentiation based on water source
• strengthening the premium perception through packaging
2. Research
We studied audience expectations and the competitive landscape, analyzing key brand elements — typography, color palette, and mountain silhouette. We found that consumers value a combination of tradition and premium quality. Packaging needed to be tactilely pleasant, visually neat, and highlight the natural origin of the product.
3. Solution
We retained the brand’s signature style and label composition but redesigned it with distinctive golden line accents. A debossing effect was added to enhance the premium feel and make tactile interaction with the bottle more expressive. The “DOBRO dobrom” logo was organically integrated into the central composition as a mark of quality.
Result
Result
• Modern, premium packaging that maintains brand recognition
• Clear identification by water source
• Strengthened consumer trust in the new market
• Packaging that stands out on the shelf and is memorable
Importing products under a private label?
Contact us — we’ll design effective and attractive packaging for your brand!
