AquaDiamond Moxito: Packaging Design for a Refreshing Beverage
We created a vibrant and stylish packaging design for AquaDiamond Moxito, using appetizing 3D fruit visuals and the trendy pomegranate flavor. The design boosted sales within the first weeks of launch in the Uzbekistan market.
1. Task
When Aqua Diamond approached us, we were presented with a unique opportunity to create something more than another ordinary drink. The company's vision was clear: the design of "Moxito" should be appealing, conveying freshness and naturalness while maintaining the traditional and well-known features of the product.
2. Research
We conducted extensive research into the Mojito market, comparing competitors and identifying the strengths that capture consumers' attention. Our findings indicated that bright and visually appealing fruit imagery is not a mere trend but a key element of success.
3. Decision
Each aspect of the packaging was meticulously crafted with attention to detail. The three flavors - lime with strawberries, lime with mint, and pomegranate - are designed to entice consumers to try the product. We created ice that resembles crystals of freshness, intensifying the sense of coolness. The inclusion of pomegranate is intentional: in 2024, beverages with this flavor have become popular, and Mojito aligns with these trends.
Result
At the end of 2024, "Moxito" was launched on Uzbek shelves and immediately started to gain popularity. The customers appreciated the vibrant design, and sales started to grow from the initial weeks.
Therefore, a well-designed product can not only attract attention, but also become a successful market player. Moxito has proven to be exactly the type of product that customers want to purchase.
