Tibet: Premium Mineral Water Branding and Packaging Design

We were approached by a client launching a new mineral water brand. The product was planned to enter the Uzbek market, where more than 30 competing brands are already present.

We conducted an analysis of consumer behavior and the bottled water market in Uzbekistan.

• 72% of buyers associate water quality with visual purity and transparent packaging.
• When purchasing large volumes (3–10 liters), over 80% of consumers emphasize the importance of bottle shape convenience and reliability for repeat purchases.
• Consumers spend on average 3 to 5 seconds choosing bottled water in-store.
• Visual differentiation between water types increases product selection speed on the shelf by 35%.

The brand name “Tibet” was chosen because the natural characteristics of water from Tibet — purity, mineral content, and natural origin — are considered among the best worldwide.

The core design concept features a crystal-clear water droplet resting on a white ice cave within the mountains, symbolizing the product’s purity and natural origin.

• Ergonomically designed bottles available in multiple volumes.
• 3D bottle models crafted to prioritize grip comfort, stability, and structural strength.
• Two color-coded caps for quick identification: red for carbonated and blue for non-carbonated water.
• Transparent label areas to enhance the perception of naturalness and premium quality.

The client highly valued the packaging concept. Even during pre-launch, the product received positive feedback from distributors and online retailers. By precisely meeting consumer expectations, the Tibet brand confidently secured its niche and was perceived from the outset as a high-quality and reliable product.

This design also enables the brand to build promotional strategies through bloggers and social media with ease and confidence. It avoids any awkwardness or uncertainty in advertising, allowing communication with the audience to be engaging and authentic.