Bonny: Naming, Design, and Character for Children's Vitamins
Vitamins and minerals are necessary to ensure the normal functioning of the main systems and organs of the body. But if they are not supplied in sufficient quantities with food, they become deficient and the likelihood of disease increases.
Numa Nutrimakon (Calcium + Vitamin D3), actively involved in the delivery of vitamins and minerals to the population, ordered a project for a drug intended for children. The product does not contain chemical additives and dyes and is harmless to the liver.
1. Solution
After studying the product and its instructions, we found out that the drug helps the child grow properly.
In the naming, we introduced the name Bonnie based on the word Bone. Such a name acts as a good bridge between children and the product. It is also a short name that is easy for parents to remember. Not only is it short, but it is also read as it is written.
Result
BONNY is a teddy bear-shaped gummy for children. There are 60 gummy candies in a package. The product is intended for children from small children to teenagers.
Bonny's vitamin D3 not only strengthens bones, teeth and nails, but also ensures healthy growth of children. Therefore, we wrote "Healthy Growth" as the main slogan.
In the design concept, we showed Bonny as a character in her costume and brought her closer to the character of Ricky. We used yellow because of the vitamin D3 (sun vitamin) in the background. Our character can be widely used in all 2D and 3D views.
