Ice Cream

In the world of design and branding, there is an unspoken golden rule: the more a client interferes with the process and micromanages like an “overseer,” the worse the final result turns out. At MINIM agency, we deeply respect all our clients and listen to their opinions, but there are some with whom working is an absolute pleasure. These are the leaders who completely hand over the “steering wheel” to the specialists, giving them total creative freedom. The owners of the Basma (Airport Icecream) brand are exactly this kind of rare and highly cherished client.

Name, logo, and competitive packaging design developed within 2 weeks for an MVP product launch.

The Uzbek ice cream brand Zenit faced a challenge: they needed to create a unique identity for a new product line that would distinguish it from competitors and emotionally connect it with cultural values. The company's previous state did not reflect its individuality or communicate the high quality of its products.

Complete branding for Dadasini Qizi ("Daddy's Daughter") ice cream was developed. The design with mascots (father bear and daughter) and a unique palette (blue/yellow) reflects family values, joy, and care, creating a strong emotional connection. 

We created the packaging design and mascot for Crazy Flip — an energetic, Angry Birds–inspired character. Bright colors, bold typography, and cartoon styling make the ice cream stand out and appeal to children.