Kichkintoy
We are pleased to present you one of our successful projects - packaging design for a line of ice cream under the Kichkintoy brand.
When developing the design, we attached special importance to the creation of a mascot, a new cartoon character associated with the name of the product. This mascot became a key element of the visual identity of the brand.
1. Solution
One of the main advantages of this brand is the use of natural condensed milk. We decided to include elements in the design that resemble Soviet-era condensed milk packaging to emphasize this feature of the product. The geometric shapes that occupy the bottom of the package create an association with this classic packaging, making the product image more attractive and memorable.
Result
Colorful and bright packaging is a great way to stand out from the competition. We used rich colors with glossy material, matching them to each type of product in the line. This adds energy and appeal to the packaging, making it unique.
Our packaging design for ice cream under the Kichkintoy brand not only attracts the eye, but also conveys the unique features of the product, which helps to establish an emotional connection with consumers.
