Numa is one of the leading manufacturers of nutritional supplements in Uzbekistan, with a large and loyal consumer base, which from time to time turns to the brand for new drugs for the prevention and maintenance of health.

The brand turned to us to develop the identity of a new product — an anthelmintic for children, which fights parasites inside the body and helps cleanse the body of harmful organisms, such as worms.

Given that the drug is intended for babies, but at the same time its naming and identities should directly speak about its beneficial properties, we decided to choose the naming “Ricky” for the product.

The name refers to the famous character in Rudyard Kipling’s Riki-Tiki-Tavi, a mongoose who valiantly defended his friends from pest attacks: snakes.