Coffee & Tea
Barg – Tea Packaging Design for a Brand in Uzbekistan
The FMCG market, particularly the tea segment, is fiercely competitive. Simply having a good product isn't enough anymore. You have just a few seconds to catch the buyer's eye and instantly build trust. Through the example of the "Barg" tea brand, we share how we tackled this challenge and created a design that unmistakably stands out on the shelf.
Sunana: Premium Tea Packaging Design
A unified packaging design concept was developed for Sunana tea. The logo symbolizes warmth. The "stain effect" and bright accents make the brand stand out on the shelf, while Ziplock packaging guarantees freshness and convenience.
Chaomi: Comprehensive Branding for a Milk Tea Chain in Tashkent
A full design cycle for Chaomi (Milk Teas according to Eastern traditions). Strategic naming, a logo with cultural symbols, a princess mascot, and localization. Successful launch in the Uzbekistan market.