Snacks

Popcorn Packaging Design To develop the popcorn packaging design, our team conducted market research and audience needs. People usually associate popcorn with movie theaters and watching movies. Therefore, when developing the character - a kangaroo (from the brand name), we took this connection into account.

Creating a design for a new product is not done just like that, but research is conducted in advance - the state of the market, competitors, target audience are analyzed, international experience is studied. If there are many competitors, then their weaknesses are identified, and these are the aspects that are relied on when entering the market. We offered the same approach to the Isam brand.

The main goal of any marketing activity is to achieve long-term loyalty and customer favor. Even if the product is of good quality, but its appearance is not attractive, it will not attract new customers or retain existing ones.

There is a lot of competition in the potato chip market, so the only way to enter the market faster and easier is with a product that stands out and has special characteristics. And naturalness has been trending lately. The use of real potatoes, no frying and no GMOs are significant advantages (USP) for chips. Prima Food announced the launch of a new line of chips under the Oppa brand, using these very advantages.

You are probably wondering what the relationship between speech and chips could be. If you read the article to the end, you will find out.

Task: Come up with a name for the brand, make a logo and prepare a competitive design. Solution: It is often difficult to persuade our children to go to kindergarten. This makes parents not come to work on time.

Uzbekistan is famous for its sunny weather, healthy and tasty fruits and vegetables. It is also a historical country that attracts many tourists every year. Tourists usually take souvenirs with them to share with family and friends, and Uzbek dried fruits are often one of these souvenirs. Compared to watermelons, melons and some handicrafts, dried fruits are convenient, sweet, tasty and valuable gifts for any guest of Uzbekistan. To help our client make dried fruits more suitable for the tourist trade, we created a brand named after the famous Uzbek military leader Amir Temur.