Dairy

Lattico – Musical Brand Identity & Packaging Design for Dairy Products

We developed the packaging design for Rash Milk Ayran: a clean, light image with a visual metaphor of a pastoral landscape (hills, yurts). The design stands out on the shelf, conveying freshness, natural purity, and association with summer relaxation. 

One of the key tools for brand recognition is a mascot – a character that makes a product unique, distinguishes it from competitors and inspires trust in consumers.

We have developed a design for yogurt from the Rashmilk brand. As always, we had an important task: to create attractive packaging taking into account the target audience.

Rashmilk is a dairy producer that is well known to locals, especially to consumers in the regions of our country.

Rumiya is a dairy, smoked and cream cheese made from the best milk. It is intended for premium segment consumers.

There is a good saying among the people: "Live up to your name." This is usually said if the name represents some positive quality of a person and if this quality is manifested in the owner of this name.

Create packaging for a new line of sausages and semi-smoked cheeses that will be sold in a popular local supermarket chain. The packaging must meet the high standards of supermarkets and attract the attention of customers.

What does the quality of dairy products mean to the people of Uzbekistan? This is the image of an aunt who brings fresh dairy products directly to the entrance of high-rise buildings every morning, loudly announcing “Milk, kefir, yogurt, cottage cheese…”. The image of this aunt is not just a unique delivery tradition, but a symbol of quality familiar to every Uzbek. Damas is more than just a vehicle; it’s a symbol of delivery that has been popular in Uzbekistan for generations.