Snacks
Janob Semechka – Sunflower Seeds Packaging Design & Mascot
Selling sunflower seeds in Uzbekistan is like selling sand in a desert. The market is saturated. Every corner store offers dozens of options. Mass imports of high-quality raw materials from China have completely filled the market. Surprising a sophisticated buyer with "just seeds" is virtually impossible today. How do you launch a new product in such a crowded territory, especially for the demanding customers of the Valley?
Rozi Candy — Candy naming and Packaging Design
Rozi Candy is a confectionery manufacturer with a strong production legacy. However, in the FMCG sector, product quality alone cannot guarantee sales. Even a superior product can suffer from “shelf invisibility” due to weak packaging. We executed a comprehensive brand overhaul for Rozi Candy to solve this critical bottleneck.
Gurung Snacks: Snack Packaging Design with a Cultural Code
The Gurung Snacks brand ("taste of communication") was developed based on Uzbekistan's cultural code and football themes (World Cup 2026). Anime-style design with footballer-heroes and gamification through collectible cards stimulate repeat purchases and national pride.
Black Cap – Sunflower Seeds Packaging Redesign
Black Cap is a sunflower seed brand redesigned with inspiration from everyday life and traditions in Karakalpakstan. It features a bold new name, local characters, and a visual identity that resonates with the people.
TADA! — Rice & Corn Chips Packaging Design
We developed a minimalist yet expressive packaging design for TADA! healthy chips (unfried). The pastel palette and clean chip visual convey health benefits. The contrasting logo ensures attention on the shelf.
Shera Bodroq – Puffed Rice Snacks Packaging Design | Minim Design
The Shera Bodroq packaging conveys the lightness and airiness of the product through bright colors, a playful font, and a friendly sheep character. The design combines an aesthetic of purity and freshness, making the snack appealing to consumers.
Sunfest: Packaging Design for Roasted Sunflower Seeds
SunFest Sunflower Seeds This time the client came with a ready-made naming, and we were tasked with making a unique and attractive design for the packaging for the seeds.
Pompik – Corn Sticks Packaging Design
A product popular among its local audience needed to be launched on the Russian market so that the new consumer would also willingly accept the brand and make it part of their daily diet.
Cross – Sunflower Seeds Packaging Design
Cross is a local sunflower seed producer who approached us for packaging design.
Polvon: Packaging Design for Roasted Sunflower Seeds
Polvon Pista Sunflower Seeds Our next completed project is the packaging design for Polvon Pista sunflower seeds.