Ice Cream

In Uzbekistan, family-format ice cream is more than just a dessert—it is a distinct cultural phenomenon. It serves as a "strategic reserve" for hospitality, always ready for the warm welcome of guests. For our long-standing client, Zenit , we developed the packaging design and naming for their 1kg ice cream line. Note: We have previously developed packaging for other Zenit product lines. You can view that case study here .

Complete branding for Dadasini Qizi ("Daddy's Daughter") ice cream was developed. The design with mascots (father bear and daughter) and a unique palette (blue/yellow) reflects family values, joy, and care, creating a strong emotional connection. 

An appetizing packaging design was developed for Morella ice cream with 3D models (coconut, vanilla, almond). The design creates an "instant appetite effect," contributing to sales growth and the brand's entry into the Uzbekistan market. 

Complete branding for Basma ice cream: culturally inspired naming, elegant serif typography, and appetizing 3D visuals. Packaging merges Eastern traditions with modern FMCG aesthetics to stand out on the market.  

We created the packaging design and mascot for Crazy Flip — an energetic, Angry Birds–inspired character. Bright colors, bold typography, and cartoon styling make the ice cream stand out and appeal to children.  

The development of this naming was based on citrus and exotic fruits. As a result, the name "Ezzit" was proposed, which is easy to pronounce and reflects the whole concept of our approach. This name set the direction for our entire project and helped to create an exotic atmosphere in the design.

Our design team is pleased to present you with a new packaging design for Eskimo ice cream. The history of this type of ice cream began 200 years ago, back in 1922. Today, the private enterprise KHOREZM HOLOD produces these amazing treats.

The Zenit brand, an ice cream producer in Uzbekistan, faced a challenge: it was necessary to create a unique identity that would distinguish the new product from competitors and emotionally connect it with cultural values. We were faced with the task of developing a naming, logo and packaging design for a new line of ice cream. The company's existing position did not convey its uniqueness and did not reflect the high quality of the products.

We are pleased to present you one of our successful projects - packaging design for a line of ice cream under the Kichkintoy brand. When developing the design, we attached special importance to the creation of a mascot, a new cartoon character associated with the name of the product. This mascot became a key element of the visual identity of the brand.